2011 was an exciting year for K-Pop fans and the Korean music industry. In August, Billboard opened a new chart for K-Pop music, Billboard K-Pop Chart. Following the J-pop Chart, this is the second release of a country based music chart from Asia. And only a few months later, Google operated webcast provider YouTube launched its K-Pop Channel online. The news created a buzz among fans and industry experts alike as it was the first time that YouTube had created an exclusive channel for any one country. The main reason for the decision was based on the fact that there are over 5 million K-Pop related webcasts on YouTube, but only 600,000 of these can be found using the search word ‘K-Pop’. A separate K-Pop channel was in demand to facilitate the search for Korean music for K-Pop fans worldwide.
