Korea Observer

By JONATHAN HICAP, Manila Bulletin When boy band 2PM member Nichkhun arrived in the Philippines last Nov. 7, Typhoon “Yolanda” (international name “Haiyan”) was already threatening the Visayas region with storm signal warning raised to No. 4, the highest level. 2PM’s Nichkhun and his fans at the BENCHSETTER Fun Meet. (Photos courtesy of BENCH’s Instagram and Philippine K-pop Committee’s Twitter)

By JONATHAN. HICAP, Manila Bulletin MANILA, Philippines - Nichkhun, member of K-pop boy band 2PM, is the newest endorser of Philippine clothing brand BENCH. BENCH made the announcement this morning on its Twitter and Facebook page. 2PM's Nichkhun on BENCH billboard in Magallanes, Makati (Photo courtesy of @anjell_27 on Twitter)

By JONATHAN HICAP, Manila Bulletin MANILA, Philippines - Korean superstar Lee Min-ho kept Filipino fans occupied in the last four days as he held his fan meeting and mall tours for Philippine clothing brand BENCH. From his arrival last Nov. 15 up to his departure from the Philippines on Nov. 18, thousands of fans followed his every move.

By JONATHAN HICAP, Manila Bulletin  MANILA, Philippines - Korean superstar Lee Min-ho is bound for the Philippines next month to meet fans as the new endorser of a local clothing brand.

By JONATHAN HICAP, Manila Bulletin MANILA, Philippines – It’s official: Philippine clothing brand BENCH has signed up Siwon and Donghae, members of popular K-pop boy band Super Junior, as its latest endorsers, seen as a move to capture the growing K-pop fan base in the country. Donghaae during the BENCH photoshoot in Seoul and Siwon. (Photos by SM Town Facebook and www.newsen.com)