Monday, April 15, 2013

Manila Bulletin: Psy’s ‘Gentleman’ video earns 22 million views in 24 hours

By JONATHAN HICAP, Manila Bulletin
Korean rapper Psy unveiled the much-anticipated music video for his new single “Gentleman” last April 13 and in just 24 hours, it set a record of more than 20 million views on YouTube.

The music video was uploaded on YouTube at about 8 p.m. on Saturday and, in just 12 hours, it already had 4.28 million views.



By 6 p.m. on April 14, “Gentleman” already racked up 18.89 million views and, almost three hours later, the views reached 22.55 million.

By midnight Sunday, music video has been viewed 27.68 million times and got 222,000 comments and 518,467 likes.

As such, Psy has set another YouTube record for the most viewed video in a day.

Psy’s global hit “Gangnam Style” is the most viewed video on YouTube with 1.52 billion views to date.

Psy first performed “Gentleman” during his happening concert in Seoul on April 13, a massive event that drew an audience of 50,000 people.

The concert was streamed live on YouTube where as many as 160,000 people watched online.

In the concert, Psy also performed songs such as “Shake Me,” “Urbanite” and “Gangnam Style.” The event also featured YG Entertainment artists 2NE1, G-Dragon of Big Bang and newcomer Lee Hi.

Scooter Braun of Schoolboy Records, who manages Justin Bieber, Carly Rae Jepsen and Psy’s career in the US, flew to Korea to attended Psy’s press conference and watch the concert.

Some of the Korean stars that were seen at the concert included KARA, YG Entertainment head Yang Hyun-suk, Song Joongki and Choi Ji Woo.

Psy is hoping that some of the success of “Gangnam Style” will rub off on “Gentleman.”

While “Gangnam Style” featured the horse-riding dance, Psy channeled Korean girl group Brown Eyed Girls’ choreography for “Gentleman.”

The featured dance step for the new video is the hip-swinging movement, which was from the Brown Eyed Girls’ 2009 hit “Abracadabra.”

Brown Eyed Girls member Gain is featured in the video and is seen dancing with Psy. Also in the video are the members of the Korean TV show “Infinite Challenge.”

In stark contrast with the song's title, the music video shows Psy pulling off pranks on women.

“Gentleman” topped charts in Korea upon its release. On iTunes, the single reached No. 30 in the US and placed in the top 10 in France, Belgium, Canada, Denmark, Finland, Luxembourg, Netherlands, New Zealand, Sweden and Switzerland.


Link to my original article on Manila Bulletin online: 
http://www.mb.com.ph/article.php?aid=7683&sid=4&subid=26#.UXKOCLVTaSo

Email me at sangchusan(at)gmail.com

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