By JONATHAN HICAP, Manila Bulletin
A year after their debut in the
K-pop scene, girl group Crayon Pop's career has finally taken off, thanks to
their new single "Bar Bar Bar."
The music video for "Bar Bar Bar" has spawned parodies
since it was uploaded on YouTube in late June.
Crayon Pop performing "Bar Bar Bar." (Photos by www.newsen.com) |
The choreography featured the now famous "Straight Five
Engine Dance" where the girls jump up and down to simulate car engine
cylinders.
In addition, the Crayon Pop members are seen wearing colorful
outfits and helmets that resemble the costumes of the characters in the TV
series "Power Rangers."
The music video has helped the song to become popular on music
charts.
On Billboard's K-pop Hot 100, "Bar Bar Bar" has climbed
to the No. 2 spot in its fifth week on the chart.
The "Bar Bar Bar" music video is likened to Psy's
"Gangnam Style," which became viral.
"Based around a ridiculous dance -- currently sweeping South
Korea -- the K-pop girl group may have crafted their very own 'Gangnam
Style'-like smash," wrote Billboard.com
It added, "The girls sing the pump-up track's encouraging
lyrics to leave their troubles behind and jump along while performing their
ridiculous moves all over the park from atop of the tilt-a-whirl (with images
of Lady Gaga and Michael Jackson in the background) to inside the
merry-go-round."
The Wall Street Journal blog Korea Real Time said "Bar Bar
Bar" is emerging from left field in South Korea with eccentric
choreography that has pundits comparing with Psy’s famous horse-dance
routine."
Last month, fans voted Crayon Pop as Artist of the Week on MTV
Iggy.
Recently, the cast of "Saturday Night Live Korea"
performed a parody skit of "Bar Bar Bar."
Crayon Pop's recent success has prompted Sony Music Entertainment
to sign up the girl group under its label.
Chrome Entertainment, Crayon Pop's agency, and Sony Music
Entertainment signed an album licensing and partnership contract that will pave
way for the girl group to expand their career outside Korea.
"Late July, high-ranking Sony Music Entertainment officials
met with Crayon Pop during their visit to Korea, and they were touched at the
girls′ unique attempts and creativity. The contract was signed with a belief
that the artist and content could succeed overseas," said Sony Music,
according to ENewsWorld.
Edgar Berger, president and CEO of Sony Music International, and
Denis Handlin, president of Sony Music Asia visited Korea to meet Crayon Pop.
"I believe our collaboration with the global album label Sony
Music will act as an important turning point in Crayon Pop′s future, and we′re
looking forward to where it will take us," ENewsWorld quoted Chrome
CEO Hwang Hyun Chang as saying.
Link to my original article on Manila
Bulletin online:
To contact the author, send email to sangchusan(at)gmail.com
No comments:
Post a Comment
What do you think of this? Post your comment below